Audience Retargeting

The Remarketing Process

1

Place The Remarketing Tag Throughout Your Website
The first step of a remarketing campaign is to place the remarketing tag on all pages you wish to track. Once the code is installed, every user that visits those pages will be added to your remarketing list.

2

As Users Visit Your Site Your Retargeting List Will Build
When someone visits a page with your remarketing tag on it, they get added to a list. This allows us to target those users with ads catered to them later on. It is possible to create multiple tags and build multiple lists so you can serve specific ads based on the users' interaction with your site.

3

Users Will Leave Your Website Without Converting
Not every user that visits your site will buy something or fill out a form. We can even track users that abandon shopping carts on e-commerce stores and target them with ads for the products they left behind. Everyone deserves a second chance!

4

Target Those Lost Customers With Ads
Once we build our remarketing lists we can then serve up ads to these users on the Google Display Network. The GDN is comprised of millions of the top websites on the internet and reaches 90% of internet users. Users who have expressed an interest in your products or services will be shown your ads while they are elsewhere on the internet.

5

Users Return To Your Site & Have Another Chance To Convert
If users click your ad and return to your site, chances are they are still interested in your product or service. Remarketing is highly efficient and targeted, leading to some of the highest return on ad spend that internet advertising has to offer.